Today, the Trump campaign announced the hire of Kellyanne Conway, a Republican pollster who touts herself as an expert on the “gender gap.” In a statement, the campaign said that Conway will serve as senior advisor to campaign chair, Paul Manafort. The campaign noted that Conway is “widely regarded as an expert on female consumers and voters.”
The Trump campaign might be congratulated for realizing that, despite Trump’s bloviating about how he’s going to be great for women, they have a rather noticeable problem with women voters. A recent Reuters poll found that half of American women have a “very unfavorable” view of the animated bottle of self-tanner currently running for President. In an effort to continue driving a wedge between Trump and female voters, both the Clinton campaign and anti-Trump conservative groups have released ads featuring all of the incredibly terrible and very dumb things Trump has said about women. And they’re very effective.